Paid campaigns are the fastest way to test a market and fill the pipeline while SEO compounds. They are also the fastest way to burn money — most accounts we audit leak budget on wrong keywords, broken tracking and landing pages that never stood a chance.
We run PPC like engineers: tracking wired correctly before the first shekel is spent, landing pages built to convert, and weekly optimization driven by cost-per-acquisition — not by how the graphs look.
What you get
Tracking before traffic
Conversion tracking, call tracking and analytics wired and verified first — you can't optimize what you can't measure.
Landing pages included
Campaigns land on pages built for the ad's promise — designed and built in-house, no hand-off friction.
Weekly optimization
Search terms, audiences, creatives and bids tuned every week while budgets shift to what profits.
Profit-language reporting
Reports in leads and cost-per-lead, not impressions and clicks — you always know what a customer costs.
Why PPC here is different
Because the same team builds the landing page, wires the analytics and runs the campaign, there is no gap for performance to fall into. When the ad, the page and the measurement are one system, iteration is same-day — and that speed is where paid accounts win or lose.
Who this is for
Need leads this month
SEO compounds but takes time. Paid fills the pipeline while the organic engine spins up.
Accounts leaking budget
Running ads for months, unclear what a customer actually costs. An audit usually finds 20–40% waste.
eCommerce ready to scale
Product feeds, Shopping campaigns and creative testing — growth with ROAS discipline.
Seasonal windows
When your quarter is made in six weeks, campaigns must be built, tested and tuned before the wave.
Why most ad accounts underperform
Nine audits out of ten find the same three leaks: tracking that lies (conversions double-counted or missed, so the algorithm optimizes toward fiction), keywords that spend without intent (broad match drinking budget on queries that never buy), and landing pages that break the ad's promise. None of these are fixed by 'optimizing bids' — they're structural, and until they're fixed, more budget just means faster leaking.
The unfair advantage in paid is iteration speed. When the same team owns the ad, the landing page and the analytics, a losing test on Monday becomes a fixed page by Tuesday and a winning variant by Friday. Agencies that must file a ticket with your web vendor to change a headline lose that entire loop — and the loop is where accounts are won.
Frequently asked questions
How is your management fee structured?
A flat monthly fee scoped to account complexity — not a percentage of spend, which rewards agencies for spending more. Landing pages and tracking work are scoped once, not resold monthly.
How fast will I see results?
Campaigns generate data from day one and stabilize as the algorithm learns — typically 2–4 weeks to reliable cost-per-lead on search, longer for cold-audience social. We report honestly from week one, including what's still noise.
Do you run remarketing?
Always — it's the cheapest conversion in the account. Visitors who didn't convert, cart abandoners and past customers each get their own message, frequency-capped so your brand stays welcome.
What budget do I need to start?
Enough to generate statistically meaningful data in your market — for most Israeli service businesses that means a few thousand shekels a month in media spend to start. We'll tell you honestly if your budget can't win your niche.
Google or Meta — which is right for me?
Google captures existing demand (people searching for you now); Meta creates demand (people who don't know you yet). Most businesses need one first and the other later — the audit tells us which.
Do I own the ad accounts?
Always. Accounts, pixels and data are yours — if we ever part ways, everything stays with you.