Most SEO audits are sales documents: 90 pages of screenshot filler engineered to scare you into a retainer. An iGaming audit worth paying for answers three questions with evidence: why are you not ranking where you should, what specifically is broken or missing, and in what order should it be fixed for fastest revenue impact.
Ours is built on the same diagnostic process we run on our own gambling portfolio after every algorithm update: technical crawl forensics, content quality against what actually ranks in your market, authority gap versus the competitors beating you, and the iGaming-specific layers — market targeting, compliance signals, bonus freshness, game page indexation — that generic auditors don't know to check.
When you need this
Traffic dropped, nobody knows why
Update, migration, redesign — something happened. We separate the actual cause from the plausible-sounding guesses.
Spending on SEO, can't see results
A year of retainer invoices and rankings haven't moved. An independent audit shows what was done, what wasn't, and what should have been.
Pre-acquisition due diligence
Buying a gambling site or affiliate asset? We assess the SEO reality behind the traffic chart — including the risks the seller didn't mention.
New market, need a map
Entering a market and want the honest picture: who wins, why, what it costs to compete, and where the openings are.
What you get
Technical forensics
Crawl, indexation, architecture, speed — every finding tied to impact, not dumped as a 200-row checklist.
Content & EEAT assessment
Your pages versus what actually ranks: quality gaps, cannibalization, thin-content risk and trust signals — the iGaming-specific bar.
Authority & link analysis
Profile health, toxic exposure and the quantified link gap against winning competitors.
Prioritized action roadmap
Every finding ordered by revenue impact and effort — executable by your team, ours, or any competent third party.
Why us — diagnosis is our daily work
We audit gambling sites the way we audit our own after every core update — and our own revenue depends on getting the diagnosis right, not on selling the biggest possible retainer afterwards. The audit is a product, not a funnel: fixed price, full findings, and you own the roadmap wherever you take it.
If we find that your current agency is doing good work, the audit will say so. If we find the problem is three technical fixes and not a year of content, it will say that too.
Frequently asked questions
How much does the audit cost and how long does it take?
Fixed price scoped to site size — quoted before we start, typically delivered within two weeks. One price, full findings, no surprise extras.
Do we have to hire you to implement it?
No — the roadmap is written to be executable by any competent team, with enough specificity that nothing depends on us. Many clients implement in-house; some hand us the top of the priority list. Your call.
What do you need from us to start?
Read access to Search Console and analytics, and 30 minutes on the business context — markets, licences, what you consider a conversion. Everything else we pull ourselves.